Tuesday, December 10, 2019

Causes of Childhood Obesity free essay sample

Causes of Childhood Obesity Childhood Obesity has become a growing problem with children today. Obesity now affects 17% of all children in the United States-triple the rate from just one generation ago (CDC). There are multiple reasons that more and more children are becoming obese. The decrease in physical activity, along with increased amounts of television, computers, and video games is one. Higher calorie and sugar intake is another reason for the rising numbers. Childhood obesity is a major concern for the next generation. If the public is not educated on the dangers of childhood obesity it will continue to increase and endanger the lives and future of the children of the tomorrow. Why is the obesity increasing in today’s youth? More families have both caretakers working outside the house now than in the past years. Which means that children are more likely to get driven to school rather then walk or ride their bikes and after school it either leaves children home by themselves, or at after school programs. We will write a custom essay sample on Causes of Childhood Obesity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One third of children are not getting the recommended levels of moderate or vigorous activity, 10 percent are completely inactive (IOM). Children of today are spending more and more time sitting inside not doing anything physical compared to a few generations ago. They are also taking in too many calories due to the larger portion sizes, and high sugar intake. In the last, few years schools are trying to or already have succeeded in decreasing the amount of recess or play time the children have during the day, along with cutting after school sports and activities (HHS). Only about one-third of elementary children have daily physical education, and less than one-fifth have extracurricular physical activity programs at their school (YRBSS). Forty years ago, kids had playing fields to play on, parks to run around, there was no problem with traffic so they used to go out on the street to play, but that was the past (Fiona MacRae). Today, kids come home because they do not have, or cannot get to a park, or recreation center, and it is not as safe to play outside as it was years ago so there is no physical activity. Without regular daily cardio exercise, studies have shown that children are putting themselves at risk for more heath related problems, which can lead to shorter lifespans. The way children eat today is much different from even one generation ago. Children are taking in more calories, sugars and eating more foods that are less healthy. Since parents are working when children come home after school, there is no one to monitor what or how much they are eating. Families are also not eating as healthy as they were in the past. Children are eating dinners that are microwaved, or come out of a box; they are eating â€Å"Supersized† fast food meals that have little no nutritional values. School lunch programs are also to blame for the rise in the numbers of overweight children. Research has demonstrated that buying lunch at school significantly increases the risk of becoming overweight. The pervasiveness of school a la carte and vending programs that sell foods and beverages that are high in calories and low in nutrients is well-documented. However, the food provided is constrained by budgetary and regulatory issues largely external to public health concerns. US Department of Agriculture guidelines require school food programs to provide minimum quantities of specific nutrients over a 3- to 7-day span but do not address maximum food amounts (Wilkinson). Television is playing a big part on how and what are children are eating. They see commercials for drinks that sound and taste good, but the reality is that are loaded with sugars and High consumption of sugar drinks, which have few, if any, nutrients, has been associated with obesity (Vartanian). Thirty years ago, a bottle of Coke was 10 ounces. Today, a kid can get a 64-ounce Big Gulp and when inflation is taken into account, it is cheaper. Economically, we really encourage people to over consume, Stang says. She compares portion sizes in 1957 and today: hamburger patties have gone from one ounce to six; muffins have gone from 1 1/ 2 ounces to half a pound; and movie popcorn has ballooned from three cups to 16 (Cross). Academically, childhood obesity affects how children preform in school. When compared with children who were never obese, boys and girls whose obesity persisted from the start of kindergarten through fifth grade performed worse on the math test, starting in first grade, and their lower performance continued through fifth grade. For boys whose obesity emerged later (in third or fifth grade), no such differences were found, and for girls who became obese later, poorer math performance was temporary. In addition, for girls who were persistently obese, having fewer social skills explained some part of their poorer math performance. In addition, for both boys and girls who were persistently obese, feeling sadder, lonelier, and more anxious also explained some of their poorer math performance (. Childhood obesity can lead to serious short and long-term health conditions, physical and psychological illness as well as a lower quality of life. Obese children are more likely to have respiratory disease, cardiovascular disease, such as high cholesterol or high blood pressure, type 2 diabetes, as well as ear nose and throat conditions. As obese children get older, they have a greater chance of becoming obese adults, which leads to heart disease, stroke, and several types of cancer (Deckelbaum). The immediate consequence of being overweight as perceived by children themselves is social discrimination and low self-esteem. In a recent, study by Schwimmer, et. al. 2003), obese children rated their quality of life with scores as low as those of young cancer patients on chemotherapy. In the study, 106 children aged 5 to 18 filled out a questionnaire used by pediatricians to evaluate quality of life issues. Children were asked to rate things like their ability to walk more than one block, play sports, sleep well, get along with others, and keep up in school. The results indicated that that teasing at school, difficulties playing spo rts, fatigue, sleep apnea and other obesity-linked problems severely affected obese childrens well-being.

Monday, December 2, 2019

Compare and contrast the codes and conventions of sitcoms Essay Example

Compare and contrast the codes and conventions of sitcoms Paper A Situation comedy or sit-com as we know is based on real life non-fictional events and situations. There are many different elements that make sit-coms what they are. Sit-coms tend to revolve around two basic situations, within these situations, comedy is generated. These situations are usually located at home with family and at work. Some main sitcoms at present are Friends, My family and Alley Mcbeal. The family is portrayed as a stable situation able to bear the outside world because its strength comes from within. Despite the audience expectations a sit-com episode is mostly a self-contained classical narrative and is set in the same way. The settings tend to be interiors; this is usually because it is filmed in front of a live audience so they cant go from place to place. This also keeps down the cost of set construction and location shooting which makes sit-coms so appealing to television companies. The plots also tend to be based around very few characters. The characters themselves tend to be over exaggerated, stereotypical people, typical examples: The smart, witty, sarcastic character e. g. Chandler in Friends, Fraiser and Niles in Fraiser. There are usually un-intelligent and a not so bright, and there is usually somebody attractive whether it is a male or female to appeal to everyone. I will do a comparison of a British and American sitcom and see how their conventions work, based Fawlty Towers and Friends. During the mid 50s rivalry developed between the BBC and the fairly recently launched ITV. We will write a custom essay sample on Compare and contrast the codes and conventions of sitcoms specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Compare and contrast the codes and conventions of sitcoms specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Compare and contrast the codes and conventions of sitcoms specifically for you FOR ONLY $16.38 $13.9/page Hire Writer ITV was broadcasting the popular American sitcom called I Love Lucy, the BBC soon found that it was loosing viewers to ITV and therefore boosted production of sitcoms that include: Hancocks Half Hour, Dads army, Fawlty Towers, Porridge and many more which are still popular today. I love Lucy sparked off the production off these British sitcoms and maybe if it hadnt been broadcasted here in Britain then probably none of these famous British sitcoms would have been made. These sitcoms, however, differ quite significantly due to the country, which they originate from. The difference is due to the countrys culture and social background; we can explore this by viewing an American sitcom, Friends, and a British sitcom, Fawlty Towers. Fawlty Towers and Friends are two very successful sitcoms but if we investigate further into the two we find that they both have different impacts on the audience as some methods of creating humour differ. One of the main differences of the two, outside of creating humour, is that they are both based in different countries and different times. Friends is based on the youthful, vibrant city of New York, USA based in the late 90s, whereas Fawlty Towers is based in the retired, quiet town of Torquay based in the mid 70s. I will investigate both sitcoms by analysing each using characterisation, types of humour used, plot and mis-en-sci ne. Mis-en-sci ne is looking at how the sitcom is constructed, by setting, props, non-verbal communication and dress codes. Fawlty Towers is based in Torquay and is a hotel run by Basil Fawlty and his wife Sybil Fawlty also two other main characters are Polly and Manual who work at the hotel. Basil is a comic but key character; he plays a vital role in fawlty towers, Basil addresses a sarcastic approach most of the time when he is frustrated, worried or angered; when things do not go his way, and also when talking to people that he considers less respected than him e. g. : Manual, Polly etc. He also has the perfect image of what fawlty towers should be: successful and popular especially with the higher class. This causes him to constantly think about himself and the reputation of himself and the hotel. The humour which basil creates is usually physical; he is a tall man and walks with strides, which makes him stand out from everyone else. Sybil, Basils wife, who seems to be authoritative and firm with Basil this maybe due to the fact that she is usually more friendly and therefore more popular with guests and staff therefore they look up to her, more so than Basil. Basil also may be afraid that she might leave him and to prevent this he tries to be kind and obeys her commands but usually frustration or confusion get in the way which may create humour. Sybil herself is an elegant and well-presented woman, the fact that she is married to Basil, who may be the complete opposite, makes the sitcom more entertaining as it causes great confusion, lack of communication which leads to arguments between the couple which all create humour in different ways. Polly is a young well-mannered girl working temporarily at the hotel. She is polite and acts respectful to guests and staff a lot like Sybil but with a lot less experience of working in a hotel. The fact that she is a lot like Sybil again causes a slight inability to communicate to Basil, as he differs greatly, especially in front of guests, which creates humour. Polly is the youngest in the Fawlty Towers and lacks experience in the Hotel Business because of this she is usually ignored by Basil who considers her to be incapable of thinking of good ideas and doing things no matter how hard she works. Although she is the youngest main character in Fawlty Towers, she is actually not that young compared to Friends. This shows us that Friends is aimed at the youthful generation where as Fawlty Towers is aimed at the older generation. Fawlty Towers produces many different types of humour purely due to the characteristics of the main characters. If one of the characters were taken out of fawlty towers it wouldnt be able to achieve all of the types of humour it currently contains. For example, Basils role in the sitcom is to provide verbal wit, ludicrous and preposterous humour. Without this role its unlikely he could have made Fawlty Towers so popular. The humour used is very corny however is what works to make the audience want more, we hear canned laughter which also takes place a lot in Friends to prove when the audience should laugh and find something funny there is a laughter in the background. Friends is an organic plot. This means that the plots are not in such strict logic or structure, because of this it is apparent that we drop in every week to observe how each character is coping with their private lives and what they do in certain situations. The impression is given that the characters are there all the time but we view them at an unstructured and unedited part of their daily lives. This may be the case with friends but it is not, however, with fawlty towers. In fawlty towers the whole episode is based around a certain event and only, usually, contains one narrative whereas friends contains two or three narratives. In Friends various characters can relate to characters in friends; Joey and maybe Phoebe can relate to Manuel as they all create humour without meaning to. Chandler can relate to Basil as they both create sarcasm, irony and verbal wit therefore creating humour purposefully. Joey is a comic and youthful character as his main role in the sitcom is to create humour. This contrast of characteristics among the characters makes the sitcom more entertaining rather then them all being all the same which would make it less interesting as their lives would be similar. There are no main characters in Friends unlike Fawlty towers where the episode is normally set around Basil. In friends all of the characters are equal, there are exactly three girls and three boys and what one character has another one lacks. For example Joey is not clever but is fashionable and is a womaniser where as Chandler is clever but is not much of a womaniser. Both Friends and Fawlty Towers have the catchy theme tune in the beginning to set the scene, which gets the audience going before they start watching the sitcom. The aim of a sitcom is to make an audience laugh, by using stereotypes the viewer finds the characters funny due to them doing actions or saying something that reminds them of themselves or someone they know. The main contents of a successful sitcom are the characters, the way each character interacts with one another with a sitcom, the audience gets to know the characters, and know what to expect from them. The setting of a sitcom is generally in a similar environment that most people would go to, e. g. Scrubs is based in the workplace, Men Behaving Badly is set in a flat and the characters from Friends either meet up in a cafi or in their apartments.

Wednesday, November 27, 2019

How to Asses Mental Illness Essays

How to Asses Mental Illness Essays How to Asses Mental Illness Paper How to Asses Mental Illness Paper The ability for patients to access mental health services these days are more wide ranging than ever before. This is in part due to the fact that the realm of mental health, once simply governed by physicians, is now peopled by staff of all different types and disciplines. In addition, many mental health professionals are now multiply credentialed, so it is not impossible to see a mental health professional who is all at once a family and marital therapist, a chemical dependency practitioner and a social worker. All these elements only serve to improve the ability of patients/clients to receive quality mental health services, whether it be in a large institutional setting, a community mental health center or in a private clinical office. But what are the different types of mental health professionals who are trained in the identification and treatment of patients with mental health issues? There are many, but for the matter of clarity and brevity, we will focus on just three. Licensed clinical social workers are one type of mental health professional who may be assigned a clinical case. These are individuals who have received graduate level training in the assessment and management of patients with mental illness. They may choose to specialize in a certain type of therapy, such as marital or family therapy or they may provide a more general practice. Clinical social workers are also found in the hospital setting, whether for psychiatric patients or medical patients and are experts in arranging for social services and referral to assisted living facilities, nursing homes, and other post hospitalization care. Advanced registry nurse practitioners are one of the newer types of clinicians in the mental health field. These are nurses who have taken graduate level education which allows them to perform diagnosis and treatment for patients. Many nurse practitioners (also called ARNPs) can prescribe medications for their patients, depending on the laws of the states where they live. ARNPs are also unique in that they can open up clinical practices of their own without having to work under the auspices or licensure of a practicing physician. ARNPs provide medication and counseling services, as well as crisis intervention services. ARNPs are also found frequently in both the inpatient and outpatient settings. Another type of professional who may diagnose and treat a patient with mental health issues is a clinical psychologist. These are men and women who receive post-graduate education and receive a doctorate in psychology. Psychologists are often called â€Å"doctor† but the difference is that they are not allowed to prescribe medications. Psychologists are multifaceted, and are able to diagnose and treat patients with mental health issues, as well as perform and interpret psychological testing to held aid in the diagnosis of patients with personality or learning disorders. Psychologists are usually utilized in the outpatient setting, but it is not unheard of for them to work on an inpatient mental health unit as well. While all these different clinical backgrounds are able to assess patients for the presence of mental illness, the issues which they must consider are the same from patient to patient. Whether the patient is a self-referral, court mandated or identified by a family member, before a true clinical diagnosis can be made, a thorough mental health assessment must be made. This mental health assessment includes several key issues which must be answered. First, the clinician must know what the problem is which brought the patient in for evaluation in the first place. Does the patient feel sad, or depressed, or anxious? To what degree does the mood problem affect the patient’s day to day life? Are they able to go on about their daily business, or are they incapable of holding a job or caring for themselves or their families, because of the severity of the illness. Does the patient actually perceive there is a problem, or has the patient been referred by a medical provider, family member, or friend? The high coincidence of mental health problems and substance abuse makes it necessary for the mental health professional to assess if there is any drug or alcohol abuse issues here. How long has the patient had these symptoms, and are they getting worse, better, or staying the same. A family history is also important, especially as it pertains to issues of mental illness within the family, or a history of physical/sexual or emotional abuse. Above all, when any mental health professional is assessing a patient for mental illness, he or she must assess if the patient has any thoughts of hurting himself or anyone else. This is almost the most important question to be asked of any patient who is being assessed for mental health problems, and when answered in the positive, must be dealt with immediately. As we are discussing suicidal ideation, it is important for any clinician to understand who is at the greatest risk of self harm. There is a disparity in the rates of suicide between men and women, in that it is more likely for a woman to express thoughts of suicide and it is more likely for a man to actually commit suicide. In fact, men over age 45 are more than four times more likely than women to kill themselves as women in the same age (National Patient Safety Agency, 2001). An unemployed man is two to three times more likely to commit suicide. Suicide is also believed to account for 20 percent of all death in young people aged 15-24 and is second only to accidental death. The prevalence of substance abuse in this age group tends to be a contributing factor to suicide rates. The additional issues of academic pressure and relationship problems, as well as possible history of physical and sexual abuse are other risk factors. Interestingly, research has also shown that youngsters who know someone who commits suicide are more likely to commit suicide (Shaffi, et. al. 1985). While issues of race and likelihood to commit suicide have been studied, the pattern changes over geographic distribution. A study done in 1993 by Briget seemed to indicate that gay men and lesbians had higher rate of suicide and attempted suicide than the general population. And, as previously mentioned, research has shown that substance abuse is a significant risk factor for suicide and suicide attempts. One study estimated that among people who abuse drugs, the risk of suicide is twenty times greater than that of the general population (Faulkner, 1997) Any discussion about mental health in the 21st Century is sure to bring some in some element of the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA. HIPAA is a federal health benefits law passed in 1996, effective July 1, 1997, which among other things, restricts pre-existing condition exclusion periods to ensure portability of health-care coverage between plans, group and individual; requires guaranteed issue and renewal of insurance coverage; prohibits plans from charging individuals higher premiums, co-payments, and/or deductibles based on health status. It also places strict limits on the type and amount of information which can be released about patients, and to whom the information can be given, and in what manner. While the privacy of patient care information is important, HIPAA can be a stumbling block to the care of patients. For example, should the patient refuse that any collateral information be obtained about his case from a family member or friend, the mental health professional is prohibited by law from making any contact with this person, even if the collateral information could be of help in the care and diagnosis of the patient. In addition, it makes it almost impossible for family members to make appointments or even ascertain that patients are getting care. Health care providers are given leeway in one manner, in that should a mental health patient make what is felt to be a credible threat against another person, the healthcare provider is then able to provide information about the threat to the person in the broadest possible terms, known as a â€Å"duty to warn†. Usually now, before a mental health professional takes on a case, he or she will have the patient sign a document explaining the patient’s rights and the clinician’s responsibilities under HIPAA. In this document, the clinician outlines most common reasons for which the clinician may have to release information about the patient’s care, such as coordinating care with another provider or even obtaining coverage information from the insurer. The patient is also generally advised that he or she may revoke all authorization at any time, but in turn the clinician may choose to discontinue treatment. In this way, both parties are protected. It should be noted, however, that HIPAA restrictions do not apply in cases where abuse is suspected, for clinical health oversight activities, for judicial reasons if evaluations are court ordered, and in cases where the care involves a workman’s compensation issue. The clinician must also provide to the patient a name and number of a person to who concerns about privacy violation may be addressed, and if all else fails, complaints may be made to the Department of Health and Human Services, the federal agency which oversees HIPAA. But should a mental health professional be incautious about the kind of information he or she chooses to release, then he or she may find that they are subject to high fines, sanctions from federally funded agencies and loss of clinical privilege. To me, HIPAA seems like the extreme end of the pendulum, and does little to take into account common sense. I believe that in the future, different legislation will be made to modify the tone of HIPAA and allow a bit of clinical common sense to be used as well. Until that time, mental health practitioners will have to tread lightly and practice with care, keeping in mind at all times the needs of the patient and the rule of the law. So in summary, there are many kinds of mental health professionals, of all different backgrounds and disciplines. It would not be difficult to find a therapist or other mental health professional that would be able to help a client with his or her problems. All are highly qualified. All receive excellent training, and the high degree of diversity allows the mental health patient to almost have a consumer attitude when shopping for mental health care. No matter what kind of practitioner a patient chooses, the patient should be sure that he or she has chosen one who is well versed in the diagnosis and treatment of mental illness. New laws put into affect do much to protect the rights of the patient, but in some ways can tie the hands of the clinical provider. But ultimately, rules are in place to protect both the patient and the practitioner. Bibliography : Bridget, J. 1994, Treatment of Lesbians with Alcohol Problems in Alcohol services in North-West England, Lesbian Information Service. Faulkner, A. 1997, Briefing No. 1 Suicide and Deliberate Self-Harm. Mental Health Foundation National Patient Safety Agency 2001, Safety First, National Confidential Inquiry into Suicide and Homicide by People with Mental Illness, five-year report of the National Confidential Inquiry Shaffi, M. , Carigan, S. , Whittinghall, J. R. et al. 1985, Psychological Autopsy of Completed Suicide in Children and Adolescents, American Journal of Psychiatry, 142, 1061-1064. United States Department of Health and Human Services website, accessed on 4/2/05 at hhs. gov/ocr/hipaa/

Saturday, November 23, 2019

The 100 Most Important Words in English

The 100 Most Important Words in English This list of important words was drawn up by British rhetorician I.A. Richards, author of several books including Basic English and Its Uses (1943). However, these 100 words are not a part of the simplified version of the language that he and C.K. Ogden called Basic English. Also, were not talking about the 100 most frequently used words in English (a list that contains far more prepositions than nouns). And unlike the 100 words chosen by David Crystal to tell The Story of English, Richards words are primarily significant for their meanings, not their etymologies. Richards introduced his list of words in the book How to Read a Page: A Course in Effective Reading (1942), and he called them the most important words for two reasons: They cover the ideas we can least avoid using, those which are concerned in all that we do as thinking beings.They are words we are forced to use in explaining other words because it is in terms of the ideas they cover that the meanings of other words must be given. Here are those 100 important words: AmountArgumentArtBeBeautifulBeliefCauseCertainChanceChangeClearCommonComparisonConditionConnectionCopyDecisionDegreeDesireDevelopmentDifferentDoEducationEndEventExamplesExistenceExperienceFactFearFeelingFictionForceFormFreeGeneralGetGiveGoodGovernmentHappyHaveHistoryIdeaImportantInterestKnowledgeLawLetLevelLivingLoveMakeMaterialMeasureMindMotionNameNationNaturalNecessaryNormalNumberObservationOppositeOrderOrganizationPartPlacePleasurePossiblePowerProbablePropertyPurposeQualityQuestionReasonRelationRepresentativeRespectResponsibleRightSameSayScienceSeeSeemSenseSignSimpleSocietySortSpecialSubstanceThingThoughtTrueUseWayWiseWordWork All these words carry multiple meanings, and they can say quite different things to different readers. For that reason, Richards list could just as well have been labeled The 100 Most Ambiguous Words: The very usefulness which gives them their importance explains their ambiguity. They are the servants of too many interests to keep to single, clearly defined jobs. Technical words in the sciences are like adzes, planes, gimlets, or razors. A word like experience, or feeling, or true is like a pocketknife. In good hands it will do most things- not very well. In general we will find that the more important a word is, and the more central and necessary its meanings are in our pictures of ourselves and the world, the more ambiguous and possibly deceiving the word will be. In an earlier book, The Making of Meaning (1923), Richards (and co-author C.K. Ogden) had explored the fundamental notion that meaning doesnt reside in words themselves. Rather, meaning is rhetorical: Its fashioned out of both a verbal context (the words surrounding the words) and the experiences of the individual reader. No surprise, then, that miscommunication is often the result when the important words come into play. Its this idea of miscommunicating through language that led Richards to conclude that all of us are developing our reading skills all the time: Whenever we use words in forming some judgment or decision, we are, in what may be a painfully sharp sense, learning to read (How to Read a Page.) There are actually 103 words on Richards top-100 list. The bonus words, he said, are meant to incite the reader to the task of cutting out those he sees no point in and adding any he pleases, and to discourage the notion that there is anything sacrosanct about a hundred, or any other number. Your List So with those thoughts in mind, its now time to create a list of what you think are the most important words. Sources Crystal, David.  The Story of English.  St. Martins Press, 2012, New York.Richards, I.A.  Basic English  and  Its Uses. W.W. Norton Co., 1943, New York. Richards, I.A. How to Read a Page: A Course in Effective Reading. Beacon Press, 1942, Boston.Ogden, C.K. and Richards, I.A. The Making of Meaning.  Harcourt, 1923, New York.

Thursday, November 21, 2019

Risk & Security Management Essay Example | Topics and Well Written Essays - 1500 words

Risk & Security Management - Essay Example Today, researchers are plagued by the difficulty to define emergency, disaster, and crisis and, more importantly, by the difficulty in distinguishing these definitions and concepts from one another. Modern literature generally defines emergency as â€Å"actual or threatened accidental or uncontrollable events that are concentrated in time and space, in which a society, or a relatively self-sufficient subdivision of a society undergoes severe danger, and incurs such losses to its members and physical appurtenances that the social structure is disrupted and the fulfillment of all or some of the essential functions of the society, or its subdivision is prevented† (Fischer 1998). In other words, an emergency situation is always about accidental or the risk of accidental events that are both uncontrollable and are concentrated in time in space. Emergency is anything that involves or causes the inevitable disruption of the critical social or organizational functions: for example, th e breach of the computer system is naturally followed by the organization’s inability to process its customer information effectively (Moore & Lakha 2006). Objectively, the discussed definition of emergency implies that before security and risk managers can call the situation â€Å"a disaster†, the major social and organizational functions must be severely disrupted (Culp 2002, Roper 1999). In this sense, it would be correct to assume that emergency is the starting point and is the first stage of crisis development which, if not prevented and addressed, will readily transform into what managers call ‘a disaster’.

Wednesday, November 20, 2019

The global business environment's changes Essay Example | Topics and Well Written Essays - 250 words

The global business environment's changes - Essay Example ttaining comparative advantage led to the intervention of the national governments in holding part or full stake of the oil industry in various countries (Paul, 2006). This has brought about changes in the stake holding pattern. Almost 85% of the oil reserves were held by the super-majors in 1950s and the current scenario exhibits that 90% of the oil reserves are held by the national oil companies. The worldwide economic expansion and the growth of the emerging economies have led to the increase in customer base in the automobile markets, increasing trade across the oceans and skies, increasing number of air traffic. Due to this, the demand for oil is likely to increase enormously in the next twenty years. The use of advanced technologies in oil exploration and distribution in order to meet the increasing demand has led to the decrease in the supply level of available oil reserves. Thus the major player would need to look into the possible usages of natural gas, etc as substitute sources of energy in order to meet the future demand of

Sunday, November 17, 2019

Marketing Discussion Essay Example for Free

Marketing Discussion Essay From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality. Discounts and Loyalty Programs are perfect ways to keep customers satisfied and interested in new products. A discount depending on the size of the discount can grab the attention of new customers and continue to entice existing customers. Discounts are great because the customer and the business are getting attention. The customer is getting a new product for a fraction of its original cost and the business is getting word-of-mouth advertising from consumers who feel the product is great. Not only is the product great but it looks a lot better with a discount. Since many senior citizens are becoming tech savvy and purchasing computers more a discount specifically designed for seniors will benefit the senior community. Another group will benefit from the discount and the group is called students. Students and student parents spend millions of dollars annually on laptop computers and the accessories. Loyalty Programs work wonders because it engages customers to shop on the company’s website more often. Loyalty Programs also offer customers incentives such as upgrading hotel rooms upgrading flights free flights and discount tickets for places like amusement parks for children. Loyalty Programs work well for a business in the sense of forcing members to surf the company’s website more often. If you can get the customer on the website more often it is a great possibility consumers will spend more. Discounts are very easy to do and the discount can be offered in the form of a coupon with two versions clip (paper) and non clip (download the coupon to a smart phone). Customers will love the fact of scanning a phone or clipping a coupon from the weekly circular and receiving a great discount on a new computer. Imagine that you have been tasked with creating an app for Apple’s iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers’ needs.