Britannia Biscuit Research Paper Essay

Britannia -the cooky leader with a history-has withstood the tests of magazine. Part of the reason for its success has been its ability to go with the changes in consumer needs-needs that receive varied signifi minttly across its 100+ course of instruction epoch. With consumer democracy reaching modernistic levels, the one common thread to fall out in recent times has been the shift in lifestyles and a synonymic awargonness of health. People argon increasingly becoming conscious of dietetical care and its correlation to wellness and matching the new pace to their lives with amend nutritional and dietary habits. This new awareness has seen consumers seeking feeds that complement their lifestyles duration offering convenience, variety and economy, everyplace and above health and nutrition.Britannia saw the story on the wall. Its Swasth Khao Tan Man Jagao (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a ruddy and nutritious alternative that was also delightful and tasty.Thus, the new logo was born, encapsulating the shopping center essence of Britannia healthy, nutritious, and optimistic and combining it with a delightful ingathering lay to offer variety and choice to consumers.INTRODUCTION TO THE laborBISCUIT INDUSTRY IN INDIA AN OVERVIEW biscuit industry in India in the make vault of heaven produces around 60% of the descend production, the balance 40% creation contributed by the unorganized bakeries. The industry consists of two large scale manufacturers, around 50 culture medium scale brands and pocketable scale units ranging up to 2500 units in the rural, as at 2000-01. The unorganized sector is estimated to return about 30,000 small & petite bakeries across the country. The annual dollar volume of the organized sector of the cooky manufacturers (as at 2001-02) is Rs. 4,350 crores. In terms of volume biscuit production by the organized segment in 2001-02 is estima ted at 1.30 million tonnes. The major Brands of biscuits are Britannia, Parle Bakeman, Priya Gold,Elite,Cremica, Dukes, Anupam, Horlicks, Craze, Nezone, likewise various regional/State brands. biscuit industry which was till indeed reserved in the SSI Sector, was unreserved in 1997-98, in accordance with the Govt. Policy, establish on the recommendations of the Abid Hussain Committee. The annual production of biscuit in the organized sector, continues to be predominantly in the small and medium sale sector in the beginning and after de-reservation. The annual production was around 7.4 Lakh tonnes in 1997-98 in the next five grades, biscuit production witnessed an annual growth of 10% to 12%, up to 1999-00. The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100% hike in Central scrub art (from 9% to 16%). Production in the year 2001-02 change magnitude very marginally by 2.75% where in 2002-03 the growth is around 3%. The Union Budget for 2003-04 granted 5 0% reduction in the rove of Excise Duty on Biscuit i.e. from 16% to 8%. The confederacys estimate for the current year indicates a growth of approximately 8% to 9%. However the average utilization of installed capacity by biscuit manufacturers in the country has been a dismal 60% over the last decade up to 2001-02. Though dereservation resulted in a a couple of(prenominal) MNCs, i.e. Sara Lee, Kellogs SmithKline Beecham, Heinz etc entering the biscuit industry in India, most of them, with the exception of SmithKline Beecham (Horlicks Biscuits), switch ceased production in the country. On the separate hand, import of biscuits, curiously in the high price segment has started from 1998-99, but however, the quantum of imports has not so further increased alarmingly and has remained at around 3.75% of the consumption of biscuits in the country in the year 2001-02.However, recent imports from china industries cheaper verities of biscuit, needs to be examined with cautions, especia lly in the context of the price as the low margin establish domestic industry, which is operating at 60 % of the total installed capital. Exports of biscuits from India sustain been to the consummation of 5.5% of the total production. Exports are expected to grow only in the year 2003-04 and beyond. Biscuit is a hygienically packaged nutritious snack fodder available at very competitive prices, volumes and different tastes. concord to the NCAER Study, biscuit is predominantly consumed by mass from the lower strata of society, particularly children in both(prenominal) rural and urban areas with an average monthly income of Rs. 750.00. Biscuit can he broadly categorized into the following segments (Based on productions of 2000-01)Glucose 44%Marie 13% batter 10%Crackers 13%Milk 12%Others 8%. . FBMI ( fusion of Biscuit Manufacturers of India ) is an association of all the biscuit manufacturers of India. major players include Britannia, Parle, ITC, Priyagold, Windsor etc. In recognition of industrys obligations towards the community, being a part of it, biscuit manufacturers supply biscuits to the social welfare agencies in all States for the benefit of school children, senior citizens and other needy sections of the society. FBMI ( fusion of Biscuit Manufacturers of India ) Members have always responded positively to our attract as also by the Government, to rush truck loads of biscuits to the people affected by earthquakes, floods, famine etc. These members have also participated in supplying biscuits to the people of war ravaged Afghanistan and presently to the Iraqi people, low the aegis of the UN. As regards the consumption pattern is concerned. surveys and estimates by industry from time to time indicate the average consumption scenario in the four Zones have been to a greater extent or less close to each other, as infra1. Northern States 28%2. Southern States 24%3. westbound States 25%4. easterlyerly States 23% pic Though India is consider ed as the third largest producer of Biscuits after the States and China, the per capita consumption of biscuits in our country is only 2.1 Kg., compared to much(prenominal) than 10 kg in the USA, UK and West European countries and above 4.25 kg in sec cast Asian countries, Le. Singapore, Hong Kong, Thailand, Indonesia etc. China has a per capita consumption of 1.90 kg, date in the case of Japan it is estimated at 7.5 kg. In view of the hand-to-mouth(prenominal) per capita consumption even as penetration of biscuits manufactured by the nonionized sector, into rural areas in India, has been very vertical during the last 10 geezerhood, as also in the metro and other cities, small towns etc. However, in spite of this, the industry has not been able to utilize about fractional of their installed capacities. Biscuit is a comparatively low margin food product in the PMCG (Packaged Mass Consumption Goods) sector. The commodity is also price sensitive, as a consequence of which, ev en when the Excise Duty was doubled on biscuits in 2000-01 biscuit manufacturers, including the major brands, were not able hike MRPs to the run low of the steep increase in the Duty. Taxation, both Central Excise Duty as also State Sales Tax, other miscellaneous levies i.e. turnover tax, local area tax, mandi taxes, purchase tax, Octroi etc., has been a major deterrent in the growth of the biscuit industry. The CII Study Report has set Biscuit as one of the products that should treated as Merit Good for the purpose of idle tax policy both by the Centre and States. Besides wishing of technology upgradation in manufacturing, packaging etc has also been a factor touch on our industry, along with inadequate financial credit and support particularly for the medium and small scale biscuit units. On the other hand, the Government of India has identified food processing industries as a priority area to be encouraged for growth and development and created the Ministry of Food process Industries (which was till consequently a Dept in the Ministry of Agriculture), headed by an Ministry of State with Independent charge. Biscuit manufacturing as well as other bakery products like Bread etc are agro based industries, with the major inputs wheat flour/atta lolly, milk vanaspati/vegetable cover etc all being agriculture produces. Industries such as Biscuit are also languishing as they are not able to achieve their potentials for higher(prenominal) production, in the absence of the concrete food Processing Industry Policy. FBMI in close coordination with other organizations and apex Chambers, initiated to urge the Govt of India to formulate a schoolwide Policy Document, for smooth growth and harmonious development of the industry. The Food Processing Industry Policy, which has been evolved as a result of various workshops, deliberations and representations by a large cross section of food processing industries, is yet to be finalized. It is hoped that the Ministr y of Food Processing Industries, GOI would initiate action for implementation of the Policy expeditiously. According to the production figures of members available upto the calendar year 2003, the total production was 625000 tonnes as against 475000 tonnes in the previous year. The production of biscuit for the last 11 years is as under 1993 167750 1994 1805261995 202567 1996 2223711997 362000 1998 4000001999 425000 2000 4500002001 465000 2002 4750002003 625000Note the production of members of FBMI consist of 50% (approx.) of the total production of biscuit in the organized sector.INTRODUCTION TO THE COMPANY accountingThe story of one of Indias favourite brands reads almost like a hassock tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Cal sunburnta ( instanter Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today.The beginnings might have been humble-the conceive ofs were anyth ing but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannias business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the sad arena War II, the Government reposed its swan in Britannia by promise it to supply large quantities of service biscuits to the armed forces.As time locomote on, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding traverse 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). quatern years later in 1983, it crossed the Rs. 100 crores revenue mark.On the operations front, the company was making equally dynamic strides. In 1992, it observe its Platinum Jubilee. In 1997, the company unveiled its new corporate identicalness Eat Healthy, Think Better and make its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the similitude consumers had with Brand Britannia.Britannia strode into the 21st Century as one of Indias biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing the Lagaan summate was voted Indias most successful promotional activity of the year 2001 tour the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint supposition with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and acceleratin g graph, Forbes Global rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most Trusted Brand.Today, more than a century after those tentative first steps, Britannias fairy tale is not only going immobile but dazzling new standards, and that miniscule initialInvestment has grown by leaps and move to crores of rupees in wealth for Britannias shareholders. The companys offerings are stagger across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of Indias one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savour the results, jubilantly ever after.HISTORY OF BISCUITSSweet or salty. Soft or crunchy. transparent or exotic. Everybody loves munching on biscui ts, but do they know how biscuits began?The history of biscuits can be traced buns to a recipe created by the Roman chef Apicius, in which a thick paste of fine wheat flour was stewed and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.The word Biscuit is derived from the Latin words Bis (meaning twice) and Coctus (meaning cooked or baked). The word Biscotti is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low wet content, were ideal food to store.As people started to explore the globe, biscuits became the ideal locomotion food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest translation of the biscotti and present-day crackers) were part of the staple diet of Engli sh and American sailors for umteen centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favorite of Christopher Columbus who discovered AmericaMaking good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, cook was a carefully controlled profession, managed with a series of guilds or paid associations. To become a baker, one had to complete years of apprenticeship working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the amount and quality of biscuits baked were also carefully monitored.The English, Scotch and Dutch immigrants originally brought the first cookies to the unify States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a hardly a(prenominal) drops of ros e water. Cookies in America were also called by such label as jumbles, plunkets and cry babies.As technology improved during the Industrial rotary motion in the 19th century, the price of sugar and flour dropped. Chemical lift agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies.Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits havent changed like soft wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different call the world over, people agree on one thing nothing beats the biscuitSome interesting facts on the origin of other forms of biscuitsThe recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and da tes back to the house of Savoy in the 11th century France. Peter the heavy(p) of Russia seems to have enjoyed an oval-shaped cookie called lady fingers when visiting Louis XV of France.The macaroon a small round cookie with crisp crust and a soft intragroup seems to have originated in an Italian monastery in 1792 during the French Revolution.SPRING-uhr-lee, have been conventional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia.The fanaticism for fortune cookies dates back to the 12th & 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defense against, Mongolian invaders. .