Integrated Case Study Analysis (Prediction markets at Google). Order

Integrated Analysis (Prediction markets at Google). Order 1111879 - Case Study Example It also aims to find if the product will be successful in the market. The case study actually involves the idea of Bo Cowgill, who is an employee of Google, who joined Google in 2003 after finishing his undergraduate degree in public policy in Stanford. The basic aim of the project was to find improved ways to utilize the huge amount of information, which was at the disposal of the company. Friedrich Hayek and the Iowa Electronic Markets had tried to harness this potential amount but had failed initially to implement this idea. The main problem identified in the employees was the lack of non-monetory motivation. The employees were not interested in earning extra money but wanted to be recognised in the organisation. Thus the HR aspect of Maslow’s Heirarchy of needs can be identified as one of the main issue in this case study. Another issue that cropped up was the high involvement of the employees in the prediction market that hampered the work output of the employees. The report is case analysis based on the prediction market of Google. In the case study, there are several problems related to different domains of management and those have been identified in order to come up with a suitable solution. The different problems identified have been segregated into different parts pertaining to their respective domains such as marketing, finance, human resource, etc. In the end, each of the problems have been analysed in order to find an appropriate solution for each of them. All these solutions have been discussed keeping in mind the success of Google Prediction Markets (GPM) as an effective product for the general public at large. The case study is an in depth discussion of the Google Prediction markets from the origin of the idea and the implementation of the concept into a successful product. We are all aware of Google Prediction market or the idea of a prediction market in general. They are very similar to stock market where there is the