Customer Is Always Right

A airs keeness to put guests first Important to reach a handicrafts objectives and goals Customer is the primary(prenominal) source of r even soue Important to follow the insurance indemnity in order to retain guests To retain associations image and reputation Avoid pretty public relation Avoid customer forsakeion Avoid law suits Leads to higher(prenominal) lucrativeness 10. Satisfied and happy customers depart promote your products or sound reflections 11. Having your customers as ambassadors help you expand your railway line quickly 12. Helps confederation to operate much than efficiently in vast run 13.Listening to complaints or feedbacks forget help a business to identify and ammend its weakness. 14. Customers whose complaints atomic number 18 attended to atomic number 18 much belike to be returning customers. 15. Lowers employees morale 16. Unfair to employees 17. Reduces a businesss profitabilty 18. Demanding customers be a waste of date and resour ces 19. Time used to serve with over-demanding customers jackpot quite be used for potential good ones instead. 20. Employees should be well fit out with training to improve customer service. 21. Customers who ar angry and unsatisfied go forth resort to a businesss rivals.Argument 2 Obtain higher profitability in the long term. Argument 3 It helps the business to operate more(prenominal) effectively in the future. Counter Argument 2 It creates dejected employees, lowers employees morale and motivation to work. Thesis narration Is is important for businesses to etern anyy set ab knocked out(p) the form _or_ system of government that the customer is reclaim because it depart retain a all toldiances image, uphold its reputation, leads to a higher profit and enables the business to operate more effectively. military issue condemnation 1 Retain a conjunctions image and reputation. Supporting statement 1) It provide be quicker to reach a businesss objectives and go als. ) Avoid unwanted situations much(prenominal) as proscribe publicity, desertion by customers and legal suits. Topic declare 2 Obtain higher profitability in the long term. Supporting statement 1) Customers whose complaints are attended efficiently will most likely be returning customers there will be brand loyalty. 2) Unhappy customers are most likely to secern their unsatisfaction to others and the business will take chances losing potential clients to their rivals. Topic Sentence 3 It helps the business to operate more effectively in the future. Supporting statement 1) Negative feedbacks suffer be used as shaping criticism for improvement. ) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a businesss rival. Topic Sentence 4 Some customers are more troubles than they are worth. Supporting Statement 1) In the midst of run intoing customers, business profitablity will drop due to the learn to rectify problems and givecompensations. 2) Some customers are estimable wasting your period and resources. Topic Sentence 5 It creates upset employees Supporting statement 1) It lowers employees morale. 2) It lowers employees motivation to work. Refutation ) Although the policy will cause businesses to blow over more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction lifts first above others. demonstration Thepolicy is important to all businesses because it not only generate higher net barely in addition maintain its image and reputation alongside to an effective opperation Topic Sentence 1 First of all, it will retain the beau monde image and reputation. ) It will forefend negative image of public relation. 2) Save greet as possible legal suits can be prevented. 3) Desertion by the custome rs can be avoided. *Topic Sentence 2 Second*ly*, it wil*l increase profitability. Supporting statement 1) Brand loyalty will exist and customer can be retained. 2) Happy customers will help to advertise and promote your company. 3) insatiate customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 However, maintaining this busine*ss policy will eventually makes *the employees unhappy.Supporting statement *Topic Sentence 4 In addition, *it gives abrasive customer an unsportsmanlike advantage. Supporting statement 1) Company is forced to compensate and this increase cost. 2) Similar incidents will happen once more if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by every company to avoid profit declination and due to the reason that satisfying employees needs will eventually ignore the customer sati sfaction.Introduction In todays competitive world, a business must always sustain the policy that the consumer is right because it does not only retain a companys image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 *The policy will retain and strengthen *a companys *image and reputation, reservation them a step quicker at reaching their objectives and goals. Supporting statement 1) mature customer service is important for a company to be different from others. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 *It is undeniable that higher profits are obtained in the long term by these businesses as well. Supporting statement 1) Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers. 2) When a client becomes dissatisfied, you risk losing that bu siness plus potential business if negative comments about your company are passed along.Topic Sentence 3 It helps the business to operate more effectively in the future. Supporting statement 1) Negative feedbacks can be used as constructive criticism for improvement. 2) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a businesss rival. Topic Sentence 4 Some customers are more troubles than they are worth. Supporting Statement 1) Company begins to suffer from having a foul seed on your client list and this will cause profit to drop. ) Some customers are just a waste of time because they will never be satisfied. Topic Sentence 5 It creates unhappy employees Supporting statement 1) It lowers employees morale. 2) It lowers employees motivation to work. Refutation 1) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expan d the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others.In todays competitive world, a business must always have the policy that the consumer is right because it does not only retain a companys image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. cablees must be aware that their consumers are the essence of their company. Without consumers, the business would cease to exist. The phrase, The customer is always right can be explained as the trading policy that states a companys keenness to be seen to put customers first (Martin, 1996). It was originally coined byHarry Gordon Selfridge in 1909 and often used by businesses to convince customers that they will receive good service or convince employees to deliver good service. Many businesses argue that there are customers who are just plain wrong and chimerical while others are mostly just seeking advantage. However, in this received economic climate, companies cannot afford to neglect their customers wants and needs if they are planning to stay in business for the long term. Therefore, it makes perfect sense that the said policy encourages a companys growth despite sour employees morale and giving abrasive consumers an advantage.Businesses which implement the policy will retain and strengthen their image and reputation, making them a step quicker at reaching their objectives and goals. James Kocsi (2006) says, To be competitive, you need to analyze what makes your company different from others in your industry. Pricing and quality are always the key factors, but do not overlook the value of customer service. Clearly, this shows that customer service means delivering satisfaction to all your clients even if they are wrong or irrational.In short, your consumers are always right and this meant making an adjustment t o satisfy them even when your company is not at fault. It helps minimize negative image of public relation being passed virtually when customers are unsatisfied with your product or services, avoid desertion by them and most finally, save your company from the complications of possible legal suits (Witzel, 2005). It is undeniable that higher profits are obtained in the long term by these businesses as well. Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers.The policy indirectly creates brand loyalty among them and they become your product ambassadors. In Josh Halls (2009) view, engaging with unsatisfied customers and surpassing their expectations can frequently result in a positive business outcome from a potentially damaging situation. This can be done by sending a letter of apology or similar gestures to help solidify a positive impression in the customers eyes. Rombel (2004) points out that bad customer serv ice can cost you a long-time client. He added that the customer scorned is likely to tell everyone he knows about what happened to him.When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along. Witzel (2005) states that disgruntled consumers tend to defect to rival businesses. He suggests pass judgment responsibility than to argue with customers where responsibility lies. This is due to the fact that there is little profit earned and more damage being done regardless of whom is at fault. Besides that, business will operate more effectively in the future upon having the policy that the customer is always right.Rather than taking negative feedbacks as criticism, they should have the mindset that their customers are always right and use it for improvement to provide better products or services. Daud (2009) stated that pleasing customers is fundamental and it should be at the forefront of our minds when we work and gaining new ones as the ultimate incentive for improving service. He further explains that shoppers read reviews prior to making purchase decisions. Positive reviews are beneficial as a form of effective form of advertising while negative ones can be used as constructive criticism to fix weak areas. agree to Morisson (2008),complaints usually come from loyal customers, rather than disloyal ones. He added that loyal customers tell you what is wrong in the hope that it will improve the situation, so that they do not have to defect to your competitors, and it gives your business a valuable luck to identify and fix problems, make amends and retain a possibly lost business. Granted, the policy that the customer is right is vital to a businesss wellbeing but however, in reality, some customers are just more troubles than they are worth.There are times where a customer is not always right, especially if your company begins to suffer from having a bad seed on your client l ist (Brodsky & Mitchell, 2007). According to Brodsky and Mitchell, living by the policy may cause businesses to overlook or excuse a customers bad behavior due to the need to satisfy any client that pays. These customers are usually your regular clients, but despite attempts to rectify their dissatisfaction, they constantly complaint that you are not up to their expectations.This clearly gives abrasive customers an raw advantage, and as a result, the company will need to compensate them in terms of monetary, refunds, exchanges and discounts which will all lead to a lower profitability. Besides that, repetition of similar incidents will happen if it is not dealt with in a proper way. For example, Brown (2009) argues that bad customers are a waste of time and resources because the costs of component part them will outweigh the benefits you will receive from them. Furthermore, businesses need to decide if they are to side with a emanding and unreasonable customer or their loyal emplo yee. The act of trying to please your customers, even if they are at wrong, will create unhappy employees and this will eventually lead to lower morale and less motivation to work. Forcing employees to deal with obnoxious, unrealistic and abusive customers reduces morale (Brown, 2009). It gives employees a mentality that they are not valued by the company and they should not have any respect for the customers. She adds that, The time that you spend trying to satisfy the impossible customer decreases the benefits you can provide to the good ones.Your most demanding customers are not your profitable ones. Rewarding them reduces your resources without a return on investment. ING Direct, a finance institution, reported that there was a 45% of increase in profits between 2002 and 2003 when they started getting rid of overly demanding customers (Esfahani, 2004). Although the policy might cause a business to spend more time and resources in dealing with demanding customers, it has been pr oven that it garners higher customer loyalty and spectacularly expands consumer base.A survey conducted by Retail Council of Canada proved that store loyalty increases dramatically when customers enjoy a great shopping experience. This is because of the high likelihood of returning customers and those who spread their great shopping experiences to others will help elevate business sales (Retail Council of Canada, 2009). Kent (2004) points out that good customer service should be emphasised above all else, even when it comes to customers who may simply waste time with never-ending, pointless calls.He quoted that employees are employed to satisfy every customer and therefore, customer satisfaction comes first above all else. They should therefore be equipped with training programs to provide better services and deal with demanding customers effectively. In conclusion, the policy that the customer is right is a fundamental rule to all businesses because it retains a companys image an d reputation, leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Brown, P. B. , 2009. Know When to Fire a Customer. New York Times, family line 16. Avaliable from http//www. proquest. com/ Accessed on October 16, 2009 Daud, N. , 2009. The Power of Online Customer Feedback. Available from http//www. businesswings. co. uk/articles/The-power-of-online-customer-feedback Accessed on October 18, 2009 Esfahani, E. , 2004. How To Get Tough With wild Customers. Business 2. 0, 5, no. 9 52. Available from Business Source Premier. Accessed on October 16, 2009 Hall, J. , 2009. How To Deal With Customer Complaints and Profit. substantial Business, internet Septenber 20.Available from http//www. realbusiness. co. uk/news/sales-and-marketing/5692676/how-to-deal-with-customer-complaints-and-profit. thtml Accessed on October 15, 2009 Kent, S. , 2004. When is enough, enough? Personnel Today. Available from http//www. proquest. com/ Ac cessed on October 18, 2009 Kocsi, J. , 2006. What Makes You Different from the Rest? NJBIZ, September 4. no. 3610. Martin, G. , 1996-2009. The customer is always right. Available from http//www. phrases. org. uk/meanings/106700. html. Accessed on October 15, 2009 Morrison, R. , 2008.Spinning Straw Into Gold bending Customer Feedback Into Business Success. Available from http//www. customerthink. com/article/spinning_straw_gold_turn_customer_feedback Accessed on October 18, 2009 Accessed on October 18, 2009 Rombel, A. , 2004. Who Says The Customer Is Always Right? Business Journal (Central New York) 18, no. 50 24. Available from Regional Business News Accessed on October 15, 2009 Witzel, M. , 2005. go for your relationship with clients afloat. FT. com, January 30. Available from http//www. proquest. com/ Accessed on October 15, 2009