MKTG 4050- The Marketing of Osteoporosis Essay Example | Topics and Well Written Essays - 250 words

MKTG 4050- The Marketing of Osteoporosis - Essay Exampleasers) that there is qualification in taking these products as shown from the improved wellness condition that alleviates pain and suffering from osteoporosis. From the point of realize of manufacturers, for instance, the critical positioning or selection process to be decided on would include hurt of the product, efficacy, propensities for side-effects (safety), and availability (or ease of access) and the overall satisfaction to be derived from the medicine.If star were to manufacture the more or less effective drug for osteoporosis, given the product feature characteristics and the value positioning noted above, the most important value that whiz would focus on is efficacy, or the ability of the drug to provide the desired effect (as promised) at the most immediate time frame, with the least side-effects. Focusing on this product feature would ensure that the customers would be fulfill with the drug, and would essenti ally purchase it despite applying premium strategies in price or place, as needed. Meaning, even if one would position the brand to be a little higher priced and to be offered in locations that are outlying(prenominal) or limited, customers would still seek to purchase this product due to the effectiveness of alleviating pain and improving the health condition of patients with osteoporosis, when compared to other drugs.Lessons to Learn From Traditional B2B Marketing. 11 January 2010. Slide Share, Inc. 9 October 2012